MKT101 Principles of Marketing

MKT101 – Principles of Marketing is designed as an introduction into marketing for our first-year students. At its core is the recognition that marketing has changed significantly from what we now would see as more traditional forms of marketing to what we now see in the contemporary setting. This is not to say that traditional marketing has no relevance in today’s business environment, but for many businesses it has been the employment of more contemporary marketing strategies that have been responsible for increased revenues and ultimately profits.